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NICOLA CRUZ: THE DUALISM BETWEEN FOLKLORE AND MODERNITY

Close your eyes and listen, just listen. Feel how with every beat you slowly translate into a faraway land made by green deep mountains called Los Andes.






Music composed by the French/Ecuadorian music producer Nicola Cruz is a continuous discovery of Latin American cosmology, which is in great part a mixture of ancient indigenous and afro traditions. His compositions are a mixture of Andean folklore with analog sounds, creating a unique connection between past and present, tradition and modernity, which are able to evoke the rituals and landscapes of South America even while dancing in a European club.





His creative process involves an attentive, careful search and evaluating process of rhythms, oral traditions, instruments and the energy they are able to transmit. Every song has its own sonic history, some of them are created with typical Latin instruments such as marimba and Tamboras (drums), others mix indigenous voices with electronic instruments. He wants people to feel that even if the songs are produced with machines, there’s a human being and strong cultural research behind them. Also, a crucial aspect of his musical journey is the continuous collaboration with other artists from around the world, such as the one featuring Artéria FM, Salvador Araguaya, and Spaniol for the song Folha de Jurema, which is sung in Portuguese and part of the cultural identity of Brazil.






Cruz tell stories of his homeland at a global level, taking in every concert or DJ set a piece of Ecuador with him.

He feels is part of his responsibility as a musician to make people sense the land where he comes from and which at the same time is his principal source of inspiration.




Nicola’s last production, hybridism, was inspired by the vast fertility of our planet and in the video of his first single, Aima, is literally a collage of indigenous, nature and afro rhythms, creating a dualism where the ancestral flows together with the contemporary to give birth to a new way of life for traditions that sometimes are left to be forgotten.






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