The Maison from Vicenza, renowned for its leather products, never ceases to amaze us. To begin with, at the start of 2021 Bottega Veneta decided to say goodbye to all its social networks, Instagram, Facebook, Twitter and even Weibo at the behest of the creative director Daniel Lee, who told The Guardian:
"Social media represents the homogenization of culture."
An action in line with the company’s counter-current strategy. It is true that Instagram is the social network where today companies meet and talk to their customers, but it is also true that there is a lot of information on these platforms. We usually check our social networks in a rush and, in many cases, we forget this information.
Bottega Veneta had already understood it some time ago.
Despite this vortex of information, the digital world is still an essential part of business, as it remains the meeting point with customers.
On April 1st, 2021, Bottega Veneta launched its digital magazine, Issue 01.
The online magazine can be browsed with a click, it is published quarterly and consists of a myriad of images and videos made in collaboration with 30 contributors.
We immerse ourselves in the world of Bottega Veneta, a blend of arts that includes the voice of the singer Neneh Cherry, the music of Oumi Janta, the photography of Walter Pfeiffer, the lines and the movement of the etoile dancer Roberto Bolle and the charisma of the rapper Missy Elliott.
The Bottega Veneta magazine aims at helping us take our time and enjoy it. We don’t have to scroll through the content as we do on social networks. If you want to enjoy Issue 01, you need to take your time: some content needs extra attention.
The online editorial plan is the result of the conceptual creativity of the artist Rosemarie Trockel.
Bottega Veneta’s quarterly digital magazine is available online on www.issuedbybottega.com Bottega Veneta was found in an exceptional way.
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