GUCCI VIRTUAL 25: HALLUCINATING COOLNESS
March 17, 2021, the day Gucci launched its new sneakers. Eccentric, colorful and without laces, their price is only 12,99 EUR.
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FASHION BRANDS PICK UP THE JOYSTICK
Ferragamo showcased its S/S21 collection in an online video game to create dynamic engagement with the players.
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NEW FRONTIERS: ART AND AUGMENTED REALITY
If art is any work capable of conveying emotions, can videogames be considered works of art?
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THE NEW BOUNDARIES OF MARKETING: VIDEO GAMING STRATEGIES
Now a mass cultural phenomenon, the video game is a unique medium.
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